Jeep Wrangler & Gladiator dash cam

Why Are Experienced American Drivers Now Choosing OEM-Style Dash Cams?

Recently, more manufacturers are offering "OEM-upgrade" style dash cams, but how should you choose the right one? To understand this trend, we first need to look at how standard dash cams are installed.

The Problem with Standard Dash Cams

A typical dash cam is stuck to the windshield with a piece of 3M tape, with its power cord dangling down to the cigarette lighter or a USB port.

While this installation is simple, its drawbacks are clear: it looks like an obvious, tacked-on accessory. This creates a cluttered, less aesthetic look and, most importantly, can partially obstruct your view of the road.

The OEM Upgrade: A Seamless Solution

This is where the OEM-upgrade dash cam comes in, revolutionizing the market. Look at a photo of a Jeep Wrangler with our dash cam installed, and you'll notice the key difference: it integrates directly into your vehicle's rearview mirror housing.

While driving, you barely notice it's there. It's like a silent guardian, discreetly watching over your journeys.

Installation and Ease of Use

We acknowledge that installing an OEM-upgrade dash cam requires a bit of DIY spirit. However, at Clarovue, we provide detailed, model-specific installation videos on our website and social media channels. We're confident that anyone can complete the installation in just 10-20 minutes by following our guides.

Superior Performance and Features

Now, let's talk about the critical factor: video quality. Clarovue uses the advanced Novatek 96670 processor, which delivers true 4K Ultra HD resolution at 3840×2160p. This ensures crystal-clear footage where license plates and street signs are easily readable.

You might have heard of Fitcamx, a recognized brand in this space. It's a good product, and we acknowledge that. However, as a newer brand, Clarovue had to offer more to compete effectively. Here’s how we've improved upon the existing options:

  1. Hardware Durability: We provide an aluminum alloy core housing. This isn't just for a premium feel; it's functional. Aluminum dissipates heat much more effectively than plastic, allowing our dash cam to operate stably in both scorching summer heat and freezing winter conditions, ensuring reliability when you need it most.

  2. Smarter Software: Our app has undergone 15 significant upgrades. A key added feature is GPS functionality. Once you enable it in the app, it automatically records your route and speed for every trip, providing crucial contextual evidence in the event of an incident.



My Take/Insight:

The shift towards OEM-style dash cams represents a maturation of the market. Drivers are no longer just looking for basic functionality; they demand a product that integrates seamlessly with their vehicle's design and technology. It’s about a cleaner aesthetic, an unbroken windshield view, and a device that works reliably without being an eyesore. Clarovue's focus on superior thermal management via its aluminum housing and feature-rich software demonstrates a keen understanding of these evolving consumer needs—offering not just a camera, but a refined, reliable automotive accessory.


If you are considering a dash cam for your car, we sincerely invite you to take a look at Clarovue. As a new brand, we are committed to delivering better service and continuously improving our products based on your feedback.

We welcome any suggestions or questions. Please contact us at: Email: support@clarovue.com

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